South of Market (SoMa) is one of the richest historical areas in the city, and today, has a character all its own. In the early 20th century, the city blocks of SoMa were made larger than those north of Market to facilitate development of the city's industrial, utility and transportation hub.
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Although the wealthy migrated to Rincon Hill for the views of the bay, the majority of SoMa remained industrial. Today, SoMa is the creative center of San Francisco . Culture abounds in SoMa, with the Yerba Buena Center, the city's modern and beautiful Moscone Convention Center , SFMOMA (San Francisco Museum of Modern Art), the Martin Luther King Jr. Memorial, the Ansel Adams Museum of Photography and more. Shopping is plentiful in SoMa with boutiques and specialty stores sprinkled throughout. By night, SoMa bustles with cool and hip restaurants and night-clubs, many hosting nightcrawlers until the wee hours of the morning. Residential buildings in SoMa are mostly town homes, flat-style condos,warehouse spaces, lofts and multi-unit buildings.